What's inside the guide?
In just a few pages you'll get the statistics and insight that make the case for social media — and a clear picture of what consistent, well-managed social presence can do for a local business like yours.
- Global and UK audience reach figures for 2025
- Platform-by-platform breakdown — where your customers actually are
- Why social media drives trust, awareness and purchasing decisions
- How it compares to traditional advertising on cost and reach
- Local business stats specific to South Wales-style markets
- Honest answers to the most common objections
- An 8-point quick-win checklist you can act on today
5.24B
global social media users (2025)
82.8%
of the UK population on social media
54%
research products on social before buying