Privacy Notice
Last updated: 2 November 2026
This notice explains what personal information SparkMade collects through this website, why, who we share it with and what your rights are. SparkMade provides social media management for local businesses in South Wales.
Who is responsible for your information
SparkMade is the controller of the personal information described here. You can contact us at contact@sparkmade.co.uk about anything in this notice.
What we collect and why
| What | When | Why |
|---|---|---|
| Messages you type into our AI chat assistant | When you use the chat | To answer your questions and help you choose an option |
| Your sign-up brief: name, business name, email, phone (optional), platforms, links, details about your business, audience, tone, goals and things to avoid | When you complete the sign-up form | To set up and deliver the service you have chosen |
| Name, email and message (and business name if given) | When you use the contact form or download the free guide | To reply to you, send the guide and, where you agree, share relevant updates from SparkMade |
| Payment details | When you pay | To take payment. Payment is handled by Stripe, and we never see or store your card number |
| Basic technical data such as IP address and browser type | When you visit the site | To deliver the site securely and prevent abuse |
Our lawful bases
- Contract: taking steps at your request to provide a service, and providing it.
- Legitimate interests: answering your enquiries, running the chat assistant, keeping the site secure and preventing misuse.
- Consent: where you tick a box to agree, for example to us using your sign-up details. You can withdraw consent at any time.
- Legal obligation: keeping accounting and tax records.
The AI chat assistant
Our chat assistant is an AI. Your messages are sent to Anthropic, the company that provides the AI, so it can generate replies. Please do not type passwords, card numbers or other sensitive information into the chat. We do not store your chat on our servers. A copy is kept in your own browser for the current visit only, and clears when you close the tab.
Who we share your information with
We use trusted providers to run the site and service. They process information on our behalf, or in the case of Stripe for payments, under their own responsibilities:
- Anthropic – powers the AI chat assistant.
- Cloudflare – hosts and secures this website, provides basic cookie-free traffic statistics, and temporarily stores sign-up briefs as a backup.
- Formspree – delivers form submissions (contact form, free guide and sign-up briefs) to our email.
- Stripe – processes payments.
- Google Fonts – supplies the typefaces used on the site, which means your browser contacts Google when a page loads.
Some of these providers are based outside the UK, including in the United States. Where information is transferred, we rely on the safeguards those providers put in place, such as approved contract terms. We do not sell your information.
How long we keep it
- Sign-up briefs: the backup copy on our website platform is deleted automatically after 45 days. Copies in our email are kept while we provide the service and for a reasonable period afterwards.
- Enquiries and guide requests: kept for as long as needed to deal with your request and any follow-up you agreed to.
- Payment and accounting records: kept for the period required by UK tax law, currently up to six years.
Your rights
Under UK data protection law you can ask us to: tell you what we hold about you; correct it; delete it; restrict or object to how we use it; and provide it in a portable format. You can also withdraw consent at any time. Email contact@sparkmade.co.uk and we will respond within one month.
If you are unhappy with how we have handled your information, you have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first.
Cookies
We do not use advertising or tracking cookies on this site. Our chat assistant keeps your current conversation in your browser's session storage so it survives page changes. Our hosting and payment providers may set essential cookies needed to keep the site secure and to take payment.
Changes to this notice
We may update this notice from time to time. The date at the top shows when it was last changed.